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Affinity launches new site featuring enhanced navigation, health information

10 / 23 / 2006

For more information contact:
Maria Nelson, Media Relations
Affinity Health System
(920) 720-1752
(920) 554-0686 (pager)

MENASHA, Wis. – Affinity Health System's new Web site, launched Oct. 25, features enhanced navigational and search tools, and a comprehensive online library of health information written by medical specialists.

This is the first major facelift for Affinity’s Web site since 2002. “We held a number of usability tests to find out what consumers thought of our current Web site, and what they were looking for in a health care site,” said Scott Vanevenhoven, Affinity Health System Web development manager.

“This new site is built with our consumers in mind,” Vanevenhoven said. “It is one more step in fulfilling our promise of providing better care to the residents of Northeast Wisconsin.”

Affinity’s new Web site, www.affinityhealth.org, includes:

  • enhanced navigational and search tools
  • new wellness tools and calculators to help consumers determine their ideal body mass index, nutritional needs and more
  • interactive tools for exploring your personal health, such as The Pregnancy Center—which gives expectant couples demonstrations of baby’s step-by-step development, complete with valuable articles.
  • an online library containing 30,000 health and wellness articles written by medical specialists from across the country; these articles are updated on a regular basis, offering the most up-to-date health news available
  • a bolder, cleaner look that creates a site that is easier to read.

And within the next 12 months the site will allow consumers to register for any Affinity health classes online, and take health risk assessments. “This launch is not the end of the Web redesign, it’s the beginning,” Vanevenhoven said.

Affinity will continue to add services to the Web site as technology evolves, and is already working on a number of new advancements for the Web that will be introduced within the next three years, Vanevenhoven said.

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For the Editor:
Affinity Health System, a faith-based regional health care network, is the Fox Valley’s second-largest employer, according to the Fox Cities Chamber of Commerce & Industry. For the fourth consecutive year, Affinity has been named one of the nation’s top 64 health systems based on clinical performance according to Thomson Reuters, a leading provider of information and solutions to improve the cost and quality of health care. For ten consecutive years, Affinity Health System has been named to the SDI (formerly Verispan) Integrated Health Network Top 100, an annual assessment of the 100 most highly integrated health care networks in the nation. Both St. Elizabeth Hospital in Appleton and Mercy Medical Center in Oshkosh rank among the top 1 percent of hospitals nationwide in terms of quality and efficiency, as determined by the 2007 Premier | CareScience Select practice National Quality Award. Members of Affinity include Mercy Medical Center and Mercy Health Foundation, Oshkosh; St. Elizabeth Hospital and the St. Elizabeth Hospital Foundation, Appleton; Affinity Medical Group, a regional network of 25 family practice and specialty clinics – 22 of which are recognized as NCQA Level III medical homes, the highest level of recognition – in 14 communities; Calumet Medical Center, Chilton; and Affinity Occupational Health.